<aside> <img src="/icons/info-alternate_yellow.svg" alt="/icons/info-alternate_yellow.svg" width="40px" /> How to use this template

Use this template to start tracking the impact of your user research team’s work.

This is a simplified framework that leaves a few things out in order to make it easy for teams like yours to get started.

Each column has example content, including Team Areas that you might want to change to fit your team’s divisions and product areas.

Make sure you DUPLICATE this template in the upper right corner to use it for yourself.

I encourage you to tweak it to fit your team’s individual needs, like teams served, types of impact you want to emphasize, etc.


<aside> <img src="/icons/info-alternate_yellow.svg" alt="/icons/info-alternate_yellow.svg" width="40px" /> An Intro to Impact Tracking - Thorough guide

Read this if you’re new to tracking impact

Why track research impact?

What kind of impact can user research have?

Deciding which Impact Types to track

How to Start Tracking UXR Impact: Step by step


Tracking User Research Impact

Tracking Observations

👀 Expand this section to note what your / your team has noticed. How have projects and insights impacted the wider organization in the past quarter?

Look for signals of how to continue improving as quickly as possible for more impact.

If we haven’t met yet…

🤝 I’m Caitlin Sullivan.

Former Head of User Research at a SaaS startup, now training and coaching startup teams.

My mission is to help startup teams run efficient research that leads to Product Market Fit faster.

<aside> 👉🏼 Need more customer research guidance **? I can help in two ways:

  1. Book an intro call** to see if I can help you and your team improve your UXR setup based on your unique situation

2. I share in-depth customer research tactics and startup customer discovery teardowns to inspire you and give you new ways to research every month